Susan Davis

Originally posted May 2013, updated October 14 2024

Two water organizations just merged and announced their new logo. They had a chance to think about this. And what is it? A blue teardrop. It has some green around it, but still. . .

A) It’s not original. Lots of water organizations have blue “teardrops” in their logos (see below). To be fair, some just use the teardrop shape.

B) It’s inaccurate.

• I learned that water drops were spherical (not tear drop shaped) in 9th grade.
• Safe water is clear. I understand that clear is a tough color to represent in a logo. Wait, some people will say, water’s blue, when you look at it outside. Yeah. Water reflects the color of the sky, so it appears blue. This is surface water, which is not safe to drink without treatment.

A few organizations have updated their logos to be less tear-drop-ish, but the pale blue persists.

This is not a complete list! Neither is it an endorsement of any organization.